Are you THE one…I’ve been looking for?
Let’s find out.
Written in 2006, “The Secret” by Rhonda Byrne has sold more than 19 million copies worldwide and has been translated into 46 languages.
It has attracted a great deal of controversy and criticism for its claims, and has been parodied on several TV programs.
“The Secret” is based on the law of attraction and claims that positive thinking can create life-changing results such as increased happiness, health, and wealth.
In a world saturated with advice and how-to books, why did “The Secret” captivate so many?
I believe that it was an incredibly savvy move to call it “The Secret”.
Why? We all want to be in on a secret.
But to present it as THE secret…that was a good call.
Did you catch the subtle and critical difference?
The book doesn’t promise to be ONE of a number of secrets?
It doesn’t promise to share a dozen secrets – she claims to have the THE secret.
THE BIG REVEAL
Lest you think I have finally stepped off the curb into oncoming traffic…allow me to explain what on earth this has to do with YOU.
I’d like you to ask yourself a few questions:
1. Do I want to be A consultant who helps people work together as a team, or THE consultant who helps companies do things differently?
2. Do you want to have A clothing store? Or, would you rather be THE clothing store that caters to stylish, wealthy men?
3. Which race would you prefer to run? One of many 5 or 10k races, or THE most physically demanding race that pushes you to the limit?
4. Do you want to be A personal trainer, or THE personal trainer that builds champion marathoners and triathletes?
5. Do you want to be A chiropractor who adjusts people’s spine, or THE chiropractor who helps people to live a long healthy life?
6. Would you prefer to be A salesperson, or THE rainmaker of your industry who is the most connected and highly paid expert?
When I created the 100 Day Challenge it was with this question in mind:
Do I want to create A goal setting program, or THE most powerful and comprehensive program for driving 10 years worth of results in just 100 days?
And when I wrote Everything Counts, the question was: Do I want to write A leadership book, or THE definitive book on leadership excellence that delivers a transformational message appropriate for anyone, anywhere?
There is tremendous value, in consideration of the difference between THE and A.
To borrow from Dr. Seuss…”Why fit in, when you were born to stand out?”
WHERE THE RUBBER MEETS THE ROAD
Sometimes you are defined by the products you offer – We are THE computer that runs the Mac operating system.
Sometimes your definition comes from the market you serve – We are THE exercise club that caters to busy moms by providing free child care while they work out.
Bottom line – if you can’t come up with a credible THE for your position or organization, you should probably close up shop before someone else does it for you.
It isn’t necessary to have a singular focus – the workout club with a child care area for busy moms, can attract other clients but they are THE place a busy mom can go.
Having a multi-focused perspective is a necessary paradox in today’s environment, but what you can’t afford to go without is something that sets you apart from all the others who do what you do.
Standing apart from the crowd…positioning yourself as THE go to guy or gal… is one of the many important lessons you’ll learn from…
Gary Ryan Blair
P.S. Do not close this page before you define that which provides you, your team, family, or organization with its own unique THE. It’s that important my precious little pumpkin. 🙂