Origami (from ori meaning “folding”, and kami meaning “paper”) is the traditional Japanese folk art of paper folding, which started in the 17th century AD and was popularized in the mid-1900s.
It has since then evolved into a modern art form. The goal of this art is to transform a flat sheet of material into a finished sculpture through folding and sculpting techniques, and as such the use of cuts or glue are not considered to be origami.
Sipho Mabona is a Swiss origami master who creates some amazing art that is considered by many to be the best in the world.
He was recently commissioned by the advertising agency Nordpol+ Hamburg to design a series of origami models to tell the story of the Japanese sports brand ASICS.
The movie is titled “Origami In the Pursuit of Perfection”, and it has won just about every design award possible.
Enjoy this stunning piece of work, the powerful message from the founder of ASICS, and the pursuit of perfection from everyone involved in creating this amazing video.
To see more of the amazing work by Sipho Mabona, check out his Origami designs on Flickr.Tags: amazing art, asics, Everything Counts, Gary Ryan Blair, Oragami, origami designs