Our Story

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I interrupt your life to bring you this important message?Everything Counts!


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Everything Counts! is an execution strategy for inspiring excellence and driving exceptional results. Its meaning is simple, yet powerful:

“Everything you say; every thought you entertain; and everything you do has a direction,

which serves as an advance or a retreat in respect to your pursuit of excellence.

Everything ? regardless of size or intent ? has bottom-line consequences;

therefore, everything counts. This is the golden rule of excellence.”

The Problem

Too many people and organizations function in a suspended state of mediocrity. They focus their attention and efforts on getting the big things right, but they ignore the little things that often make a big difference.

Inspire, Promote and Celebrate Excellence

Inspire, Promote and Celebrate Excellence

As a result, reputations are damaged, brands diluted, and loyalty is lost by blatant disregard for the small stuff which negatively impacts the customer experience. The popular philosophy that instructs us not to ?sweat the small stuff? is flawed, because it breeds poor customer service, under-performance, wasted opportunity, mistakes, inconsistencies, rework, and oversights.

In the real world of life and business ? everything counts, because no matter how you define excellence, it will always include exceptional quality, meticulous attention to details, uncompromising standards, and superior craftsmanship.

Communities of Excellence

My purpose in championing this Everything Counts! philosophy is to create communities and circles of excellence that share a common goal: “to inspire, promote, and celebrate excellence”.

Why should you want to adopt an “Everything Counts!” attitude and become part of a ”circle” of excellence? Because a circle is infinite and by repeating the three steps in the circle – inspire, promote, and celebrate excellence – it will lead you to ever-higher accomplishments.

Inspire. Your personal goal, and that of the community, is first to Inspire. 

 By always setting the highest standards for each of your goals, you will inspire others to believe in you and your company. You will also become a beacon that shows those around you that striving for excellence in all of their endeavors is a noble ideal.

Promote. The second arc in the Circle of Excellence is to Promote the goal of excellence – for yourself and for those around you.

No matter how high your standards, or how often you meet those standards, you are not living a life of excellence if you do not bring others along with you. You must actively advocate for the practice of virtue, dedication, reason, and integrity in the pursuit of excellence.

Celebrate. The final arc that completes the circle is to Celebrate excellence.

You can inspire others and promote excellence only if others see what having high standards can bring to their lives. And why should you care if other people strive for excellence? Will they not become your competitors? No! They will become your inspiration.

Once you adopt ”Everything Counts!” as your operational philosophy, your greatest responsibility is to define excellence in your life, then to choose the best course of action to inspire, promote and celebrate this most important virtue.

It gives me great personal pleasure to welcome you to Everything Counts, a community of people and organizations who are committed to living a life of excellence and displaying exceptionably high standards.

Everything Counts!

Gary Ryan Blair