If the most important act of creation is self-creation, than one of your most important goals is to create a position for yourself as a rock star to your core audience.

You do this by building a personal brand that is unique, relevant, consistent and original.

Your personal brand is the firm impression or fixed image that comes to mind when people think of you. A personal brand is the mental picture that people conjure up whenever your name is mentioned.

For any business or individual to become truly successful, it needs to create positive brand recognition. This is especially true in small businesses, where there may be thousands of similar companies and individuals vying for the customer’s attention.

The easiest and most fruitful way to think of a brand is as an IMAGE that the audience (your customer) remembers. This means that the successful branding of a service, product, or individual is a matter of creating an image that is positive, relevant and memorable!

Each of us should imagine ourselves as a brand: Brand You!

Therefore, as the CEO of Me, Inc. it’s up to each of us to create our own distinctive market positioning to figure out what we do that adds value, what we are learning that keeps us ahead of the competition and to invent a message and marketing strategy that communicates these attributes to the rest of the world.

Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding.

The good news – and it is largely good news – is that everyone has a chance to stand out. Everyone has a chance to learn, improve, and build up his or her skills. Everyone has a chance to be a brand worthy of notice.

Starting today you are a brand. Right now, this instant, begin to think, walk, talk and act like a powerful, distinctive, world-class and highly valuable brand.

Your challenge is simple, accept the fact that you are a brand and that you are in charge of your brands perception. Therefore, invest the time to create your future by identifying your core brand attributes.

This is more than a smart move, it’s a career necessity that you must take very seriously!

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Guido Daniele's Body Art

Daniele is a brilliant artist who has turned his hand to creating a wholly different style of painting which he dubs as ?Handimals?.

Rather than working on canvas, he uses human hands to produce these stunning animals -- like a Technicolor version of the “shadows on the wall” game.

The whole process takes up to ten hours -- and the models can’t even twiddle their thumbs…the end result is both surreal and sensational.

For your enjoyment, I have included a collection of Guido?s hand painting art. Check out his amazing creations which look like real animals and then visit his site and check out his body painting pictures.

Alligator by Guido Daniele

Eagle on two hands by Guido Daniele

Dog by Guido Daniele

Eagle by Guido Daniele

Elephant by Guido Daniele