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Don’t Flinch

Don’t Flinch

“Resistance makes you flinch and focus on the negative over the positive, on what’s bad instead of what’s good, on the reasons why you can’t rather than why you can. It’s the greatest competitor you will ever face, and one that you must learn to conquer in order to unleash your greatness.” – Gary Ryan Blair

Quitting smoking. Losing weight. Starting a business. Writing a book.

For anything you want to achieve in life, the steps to achieving it are easy to search for, come up with, write down on a napkin, and follow.

Yet every day, people continue to smoke, gain weight, and stay at a job they dislike. Every day, they do the exact opposite of what they say they want to do. Why?

Stick around a minute and I’ll spill the beans…but, first let’s talk about strategy.

Life is sport…and all sport is an ongoing, relentless battle between offensive and defensive strategy.

Offensive strategy exists to advance your position…to score goals…to put points on the board…to beat the defense…to win.

Defensive strategy exists to hold ground, and to prevent the offense or opposition from scoring.

Look closely and you’ll see that both offensive and defensive strategy share a similar strand of DNA.

Each is designed to…

   Neutralize their opponents strength.
   Locate flaws, weaknesses and vulnerabilities.
   Destabilize and debilitate confidence.
   Interfere with focus and concentration.
   Create and plant seeds of doubt.
   Cut off or reduce competitive options.
   Force or intentionally create a mistake.
   Disrupt any form of forward momentum.
   Break their oppositions will.

In short…both offensive and defensive strategy is meant to impede the successful execution of their opponents strategy.


Have you ever wondered who or what is your greatest competitor…the single greatest opposition force that stands between you and your goals…the thing that prevents you from unleashing your greatness?

Have you ever wondered why you flinch, second guess yourself, freeze up, choke and feel overwhelmed when thinking about or attempting anything outside of your comfort zone?

One word: Resistance.

Resistance is a psychological chokehold, toxic mental waste that’s harder to kick than a heroin habit.

Resistance prevents writers from writing…painters from painting…actors from acting…salespeople from selling…and leaders from leading.

Resistance is the culprit behind every unhappy marriage, every hidden vice, every unmet goal and every unfulfilled life.

Behind resistance is pain avoidance, and dealing with pain demands strength you may not think you have.

Resistance is the reason you make the wrong decision, even though you may know what the right one is.

Resistance explains why people live two lives…the live they live, and the unlived bold, daring and beautiful life they wish they could live.

Resistance has evil intentions…it is the voice of doubt, it undermines your confidence and its endgame is your total and complete destruction.

Standing behind every act you’re unable to do or challenge you shrink from, resistance is there, like a puppet master, happily steering you off the edge of a cliff.

Do not even think about underestimating the power of resistance. It’s real and its mission is simple…to bury you, suffocate your dreams, prevent forward progress…to turn the lights out on your future.

I know of no enemy, competition or opposition force more insidious or vicious than resistance.

Resistance is an enemy that poses a clear and present danger to your future.

Facing resistance is hard. It means seeing the lies you tell yourself, facing the fear behind them, and handling the pain that your journey demands—all without flinching.

Resistance is a serious competitive problem that warrants a serious and sustained competitive solution.

It’s in the private interest of each us to protect against resistance, to not flinch in its presence… for the simple reason that the costs and consequences of resistance are difficult for any of us to ignore.

The high price of resistance is commonly imposed through the harshness of lost dreams, compromised self-esteem, broken spirits, hopelessness…and other forms of real and lasting pain.

Resistance is on a never-ending power trip. It will consistently lob grenades at everything you attempt…it lives to keep you from doing your work and making your impact on the world.

Resistance is a nasty competitor, a defensive son of a bitch which does not play by the rules. It will always…

   Work to undermine you and crush your belief in yourself.
   Call for and demand your resignation letter.
   Ruthlessly attempt to extract a pound of flesh.
   Goad and prod you into quitting.
   Focus on killing your spirit and making you feel unworthy.

But success always hangs in the balance.

The fact is, resistance is unworthy of your companionship…it’s an unwanted visitor that must be dealt with…AGGRESSIVELY.

Resistance is unique in that it immediately engages the fight-or-flight mechanism, and you never know how you are going to react until you are confronted by it.

You must be mindful that resistance is never a reason for quitting. It’s only an excuse for those unwilling to face their doubts, insecurities, and mental boogie man.

Therefore, if you’re ever going to find your greatness, you must decide that what you want is BIGGER and far more important than the resistance force which prevents you from achieving it.

Resistance is an engine of destruction and it understands nothing but brute force. And, to overcome the defensive, unsportsmanlike conduct of resistance you must deploy a strong, relentless offense.

You must develop an indomitable spirit, an unbreakable will, a relentless resolve to rise above the dirty tricks and diabolical mind games of resistance.

You must choose to put resistance behind you—to stare it in the eye, walk straight through it and advance towards your goals with confidence, conviction, and certainty.

That’s why you’re going to love the 100 Day Challenge…as it contains the world’s best execution framework for fast tracking your goals and giving resistance the beat down it deserves.

As mentioned earlier, there are two types of strategy…offense and defense.

The 100 Day Challenge is a pure power offense and its mission is simple…to advance your position…to score goals…to put points on the board…to beat the defense…to make this the best year of your life.

Shall we dance?

Gary Ryan Blair

P.S. Confronting and overcoming resistance is just one of the key strategies you’ll learn in the 100 Day Challenge. Enrollment is opening soon and you can get all the details here.

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