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Moving the Needle

SOMETIMES WE CAN become dulled to words like goals, objectives or priorities, and something as simple as changing the language you use can make all the difference in the world.

Heck, it worked for Starbucks…and how they changed the entire language around a simple cup of coffee.

Speaking of that, it makes no sense to me at all. Doesn’t grande mean large? And why would any company name their smallest drink “tall”?

So sorry about that…let’s get back to the message, and how a simple change of language can unlock the key to staring the New Year fast, focused and fired up.


With just 2 days separating you from 2015…I’d like to mix things up by introducing a new term and perspective relating to goal setting and strategic planning.

Say hello to…Needle Movers.

A Needle Mover is a tangible result (like, positive cash flow or weight loss) that, when achieved will have a positive reaction on your life and career.

For instance, to fast track your business growth you might want to focus on these Needle Movers:

1. Generate more sales leads to your website.

2. Accelerate and increase conversion rates.

3. Gain additional revenue through upsells.

4. Increase referrals from happy customers.

5. Reduce refund percentages.

By focusing on these Needle Movers, you’ll have identified your key drivers for success in 2015, and you’ll be able to quickly establish a specific and measurable plan of action to secure victory.

It’s important to distill your needle movers to between 3 to 5 key results.


Allow me to provide a few reasons as to you why you need to narrow it down.

SIMPLICITY – 3 to 5 key results is a smart, radical act of simplicity.

Simplifying your New Year strategy to just 3 to 5 Needle Movers is powerful in that it creates a sense of relief and freedom from complexity, and overwhelm.

FOCUS – Intentionally reducing your options to 3 to 5 key results is perhaps the savviest move you can make when it comes to focus.

Focusing on the highest and best use of your time, talents and passions involves making smart choices and trade-offs, identifying priorities, as well as determining and aligning actions with core values.

CONTROL – Committing yourself to just 3 to 5 key results is the perfect solution to the biggest problem faced by most people —accountability.

Accountability serves to protect your character as well as your credibility, and by reducing the number of Needle Movers,you remove complexity and overwhelm, and replace it with confidence and control.

Whether it’s starting or growing business, becoming debt free, or even writing a book, there is no result that you can’t enjoy this year with this needle mover strategy.

What I like about the phrase; moving the needle, is that you can use it to visualize a gauge for measuring your progress.

Here are a few examples:

a speedometer: is your project moving forward at 5 mph? what would it take to move it forward at 20, 50, 80 or even 100 mph?

a scale: what would it take to move the needle closer to your target goal?

a compass: do you need to redirect your actions so that you’re heading in the right direction?

a quality of life gauge: what would it take to move the needle from good to GREAT today?

YOUR job before the New Year begins is to identify the 3 to 5 Needle Movers, tangible results that will make 2015 the best year of your life.

Once identified, use the 100 Day Challenge to create MIND BLOWING results — QUICKLY. And, that’s what you really want isn’t it?

So, what are you waiting for?

Make 2015 the year you dramatically moved the needle forward in your life and career.

Everything Counts!

Gary Ryan Blair

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