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Think It, Ink It, Do It, Review It.

The story of Humpty Dumpty was first printed in 1810 and became famous through Lewis Caroll’s book, ‘Alice Through the Looking Glass’. It’s one of those unforgettable nursery rhymes, and perhaps the best known in the English Language.

I trust the following sounds familiar…

Humpty Dumpty sat on a wall
Humpty Dumpty had a great fall
All the king’s horses and all the king’s men
Couldn’t put Humpty together again.

Have you ever wondered what makes this children’s rhyme so unforgettable?

Don’t worry, I did the heavy lifting for you on this one.

It’s unforgettable for this reason…it’s a single quatrain with repeating external rhymes. This is a common and highly-effective technique used predominantly in nursery rhymes and poems.


In my ongoing efforts to provide you with creative ideas for fast-tracking your goals, I’m going to use this lesson to share with you an eight-word rhyming strategy, a single quatrain with repeating external rhymes that achieves the twin objectives of being both highly-effective and unforgettable.


Here it comes…

Think It
Ink It
Do It
Review It.

Allow me to break this strategy down into four interdependent steps.

Step One: Think It

All physical goals or outcomes are birthed by thought and have some kind of a mental equivalent.

What this means is that everything you want to be, have or do initially exists as nothing more than vapor, and that by setting a goal, you are actually tasking yourself with creating something out of nothing.

That’s why I love this subject as I’ve always looked at goal setting as a magical process, whereby you get to go to amazing places inside your mind, to think as big and bold as your imagination allows, and to dream about all the wonderful things you want to do with your life.

The first step is to imagine what is possible, then have the faith to believe that what is possible is possible for you. That’s why we must engage in the the discipline of thinking before inking, and especially thinking before taking action.

Step Two: Ink It

Your mind while blessed with permanent memory is cursed with lousy recall. Written goals are catalysts; they serve as transforming agents for success and achievement.

That is precisely why I urge you to write them down at the beginning of each day, and then place them in area of high visibility to ensure focus, reinforcement and accountability.

From eureka to achievement, the evolution of a goal begins in the mind and immediately takes shape when pen is put to paper. The goal progresses from thought to sketch, from sketch to action, and finally from action to achievement in real time.

Goals and plans kept only in your mind have an uncanny way of remaining figments of your imagination…as once they are out of sight, they quickly go out of mind. Therefore, be sure to Ink It after you Think It by committing all plans to paper or computer.

Step Three: Do It

A flawed premise of success is that the goal is the most important ingredient in the stew of success, and that you win or lose based on the merits or worthiness of the goal.

How wrong and casualty-creating that premise is as the best goal or idea, no matter how well thought out and documented cannot survive inferior execution.

Goals never fail…ONLY implementation does, and unless you execute properly and remain focused until completion, the goal — and that means ANY goal — is irrelevant.

The difference between those who have goals and plans but don’t succeed and those that do succeed is simple: Those that succeed are able to execute well and follow through until completion. So go, get after it, get it done and then by all means…do it again tomorrow.

Step Four: Review It

Just as DNA’S coding is built into every cell of your body, the combination for achieving any goal requires the inspection of expectations. This is why I continually reinforce the importance of an After Action Review (AAR).

The fact is, no plan holds up against the weight of opposition, change, and adversity. The shelf life of any goal or plan expires quickly if not reviewed, updated and acted upon.

Good intentions, while honorable are of little use when you let months, quarters, and years of potential and possibility slip by unexpected.

An AAR is a rigorous assessment which should be conducted after a project, period of time, or major activity that allows you to discover what happened and why. It is based on four questions:

1.    What exactly did you set out to do?
2.    What actually happened, what were the results?
3.    Why did it happen?
4.    What are you going to do next time?

Always remember, what get’s reviewed…get’s improved, and what get’s reviewed consistently…improves consistently.

The purpose of setting a goal is to ACHIEVE IT, and the AAR ensures that the goals you set, are the goals you get.

The bottom line is that consistent performance review is an invaluable exercise as this ongoing discipline is aimed squarely at driving a persistent improvement in skill, execution, knowledge and results.

Let’s Wrap This Puppy Up

In my mind, the best messages are ones that are easy to understand, easy to apply and get results from, easy to share and teach to others, and most important…hard to forget.

I certainly hope that the simplicity of this Think It, Ink It, Do It, Review It message has made an indelible impression upon you, and that you’ll use it to make this a big week filled with huge performance gains.

Also, if you enjoyed this message and want to learn how best position yourself for massive success, then be sure to join me for two extraordinary days of growth and learning at this upcoming event. I promise you’ll be glad…no, make that ecstatic that you did.

Everything Counts!

Gary Ryan Blair

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