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Why Freedom Isn’t Free


I recently came across an article that mentioned the first newspaper printing (dated July 6, 1776) of the Declaration of Independence will soon be auctioned off to the highest bidder.

The Declaration of Independence, of course, documents the United States’ reasons for declaring freedom from Britain.

It states that all men have certain rights…and that should the government become destructive of these rights, it is the right of the people to alter or abolish it.

Over the years, I’ve heard of people creating their own “Declaration of Independence” stating what they believe their business or career should provide for them…

Wealth is the most obvious thing.

But obviously there’s more to it than that…

People want a business or career that holds their interest. You want something that keeps you fully engaged and gives you an opportunity to keep getting better at what you do.

A business or career that gives you a sense of significance and accomplishment…a feeling that you are truly making a difference …and brings you satisfaction and happiness.

But the number one “Declaration of Independence item” people say they want from their business or career?


In my many years of coaching and consulting, I’ve found that, in virtually every case, the decision to achieve goals and to become more successful boils down to the desire for greater freedom in one’s life.

The opportunity to enjoy and continually expand your personal freedom is what distinguishes high and low achievers.


Regardless of how you choose to define freedom, it is ONLY secured through the pain and inconvenience of suffering…

And once secured, it MUST be diligently protected at all costs.

Freedom, along with every goal you want to achieve, and every dream you want to manifest comes with a price tag.

There is no such thing as a FREE LUNCH when it comes to enjoying greater freedom and fulfillment..

To enjoy freedom and to achieve any goal, you must choose the suffering that’s right for you, you must accept that reality, you must embrace that truth, and then you must live with it every day of your life.

Unfortunately most people do not want to hear nor accept this truth, and I suppose that’s why the truth tends to be treated as a pinata. Something people prefer to smack around.


The moment you choose not to continue to pay the price of freedom and success is the moment you choose to suffer the consequences of failure and regret which is the worst kind of suffering.

And…completely unnecessary.

Be mindful, the suffering cost of failure is ALWAYS higher then the suffering price you must pay for freedom and success.

The following are examples of the suffering costs of failure:

freedom-not-free31. If you lack financial discipline, you will suffer the painful consequences of debt, poor credit and sleepless nights.

2. If you do not manage your diet, you will suffer the painful cost of diabetes, poor fitting clothing and low self-esteem.

3. If you do not keep your promises, you will suffer the painful loss of reputation, contaminated character and live your life being known as someone with an integrity deficit.

Sooner or later, each of us must come to the understanding that neither freedom nor success is free and that we either willingly choose to pay the price of success or by default, pay the cost of failure.


I have come to know intimately that the price of success is often more than people are willing to pay, but not more than they are capable of paying.

The following are examples of the suffering costs of freedom and success:

1. If you suffer the costs of disciplined spending and investing habits you enjoy peace of mind, early retirement, and most importantly…FINANCIAL FREEDOM.

2. If you suffer the costs of daily exercise and nutrition you get to enjoy a great physique, an exceptional quality of life, and…PHYSICAL FREEDOM.

3. If you suffer the cost of excellence, keeping your promises and honoring your commitments, you will experience a stellar reputation, enhanced social capital and expanded career opportunities.

This allows you to the enjoy a future filled with virtually unlimited PERSONAL FREEDOMS.

Ultimately freedom is the result of maturity and personal mastery. It derives from the rigorous, ongoing deployment of noble virtues to include: discipline, accountability, commitment, perseverance, ingenuity, and good old-fashioned hard-work to name just a few.

The greatest gift you can give yourself is the gift of freedom as with it, you have the wonderful opportunity to do something big, bold and beautiful with your life, and ultimately leave behind a legacy that’s much bigger than you.

I created the the 100 Day Challenge to provide you with a series of tools and strategies to achieve any goal fast, but even more important I designed this program so that it is the vehicle by which you can enjoy the gift of freedom.

WHAT TO DO KNOW? Share your two-cents worth on the idea that Freedom Isn’t Free and be sure to check out the 100 Day Challenge.

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