Speed is an aphrodisiac…it’s the ultimate turn-on.
Your ability to compress and shorten the amount of time it takes to turn any goal, idea, project or problem into a successful outcome is a devastating competitive advantage…one that you can use to fast track any goal.
Let’s get after it and have a good, serious look at the belly of this beast called speed.
The fact is…
· Slow Costs More. Every second or minute that you can take out of process or activity such as closing a sale, manufacturing a product, and customer response time saves you time and makes you more money.
· Speed is Sexy. Everyone is short of time. We all dislike delays, long lines, out-of-stocks, and waiting on hold. We love finding what we want and getting back to work (or play) fast. And we’ll pay for speed.
· Speed is Impossible to Ignore. Speed brings with it a reputation of confidence, clarity of purpose, and execution. Once you develop a reputation for speed, both people and opportunities will seek you out.
· Speed Trumps Size. In today’s world, the old rules no longer apply. It’s not the big that eats the small; it’s the fast that eat the slow. It’s the one competitive advantage that the big competition can’t duplicate easily.
· Speed Compresses Time. Implementing a strong offense, fueled by a massive sense of urgency allows to make astounding progress on your goals. Success is an ongoing game of cause and effect, and by accelerating the cause…you can and will dramatically accelerate the result.
To drive this point home even further, by embracing speed as a core value and through its consistent application towards your goals…you really can get more accomplished in 100 days than most people do over the course of 10 years.
Let me be perfectly clear about this…
The type of speed I’m talking about here is not the defensive, keep-up-with-the-Jones’s type speed.
I’m talking about proactive speed, the kind that leaders use as offensive, preemptive, competitive weapons.
I’m talking about creating a climate and a culture of speed: speed of decision-making, speed of execution, speed of customer service, speed of problem solving, speed of everything.
Perhaps the most important reason of all for taking action now and using speed as a competitive advantage is that time is finite.
None of us are getting any younger, and the sooner you realize the inherent value of speed, the more serious you take your goals, and the more urgency you build into your daily habits.
Some people maintain that a constant feeling of urgency to accomplish more is stressful, but I assure you that the opposite to be true.
You will feel far more stress when you procrastinate – when you’re not doing what you know you should be doing.
There’s not a worse feeling in the world than to be conscious of the fact that your finite supply of time is ticking away while you focus on straightening your desk drawer.
The speed of the leader determines the speed of the pack, and that rule applies to whether you are running a dogsled team, a business, or a family!
So, what are you waiting for?
Fall in love with the idea that speed is not only sexy…it’s a competitive weapon which is virtually impossible to beat.
Gary Ryan Blair