The companies that put customers first win much more than loyalty; they win advocates. As passionate advocates, customers jump on the bandwagon and freely recommend your company to friends, neighbors, and colleagues.   …continues

NO company can exist without happy customers.

These are the people who pay the mortgage, put food on the table, and help put your kids through college.

Loyal customers keep coming back and spending more   …continues

Why don’t more people and organizations get the message that not only is quality cheaper to make, it is also way cheaper to sell, in fact–it’s free!

The fact is, it’s always cheaper and smarter to do everything right the first time and here are a few reasons why  …continues

A commitment to quality is a commitment to perfection as quality comes from putting your heart and soul into your work.

It means that you are lovingly doing all of the things that bring out your absolute best.   …continues

If you long to accomplish great and noble tasks, you first must learn to approach every task as though it were great and noble. Even the grandest project depends on the success of the smallest components.

The popular philosophy that instructs us not to sweat the small stuff is flawed, because it breeds poor customer service, under-performance, wasted opportunity, mistakes, inconsistencies, rework, and oversights.  …continues

This post began with a simple question: What is quality?

Quality is about love; it’s a passionate obsession with perfection. It is the result of good intentions, uncompromising standards, sincere effort, intelligent design, attention to detail and skillful execution.

Quality is the calling card of greatness; and it represents the wisest choice among many alternatives.  …continues